It's no laughing matter: Bradley Cooper is a serious actor. The Broadway.com Audience Choice Award winner, alongside The Elephant Man co-stars Patricia Clarkson and Alessandro Nivola, stopped by The Today Show on October 21 to chat with Matt Lauer about bringing the Bernard Pomerance play back to the Great White Way. Take a look below as the trio discusses the remarkable prosthetic-less transformation Cooper undergoes, the importance of recognizing John Merrick’s humanity and, yes, the Tonight Show giggle attack. Then catch The Elephant Man on Broadway at the Booth Theatre beginning November 7!